Message from Representatives

Message from the Chairman

Our company was founded in April 2000, and is the first management consulting company in the world, that focuses on “Motivation”. Ever since, we have helped many companies with their transformation by leveraging our core technology that is “Motivation Engineering”, which incorporates academic results from business administration, theories of social systems, behavioral economics and psychology among others, with practicality and reproducibility as our strengths. From the perspective of bringing our support to companies, our consulting services, which focus on “Motivation” rather than strategy and funds, have a uniqueness like no other. The message we have been sending to companies is as follows.

We named that kind of company, a “Motivation Company”, and we bring them our support in the Labor Market, Product Market and Capital Market, in building and strengthening their relationships with their stakeholders (employees, candidates, customers, and shareholders) surrounding their environment. We are currently developing the Consulting & Cloud Business and the IR Support Business as the “Organizational Development Division”, centered around our core company Link and Motivation Inc.

Further, on the occasion of our 10th anniversary since our foundation, we expanded our “Motivation Engineering” to the BtoC area, and have contributed to help individuals find their purpose in life and work. The message we convey in this area is as follows:

The relationship between companies and individuals is changing from a mutually binding relationship to a mutually selective relationship, with higher need for each to aim at being chosen by the other. And especially for individuals, they are required to spontaneously and independently build up their own career, rather than leaving their life to the company they work for. This is an area we designated as the “Individual Development Division”, and with the development of the career school business and cram school business, we are providing a variety of expertise and programs to a wide range of generations, from children to seniors, to help their “i-Company” flourish.

In addition, the “Matching Division” is what connects the “Motivation Company” with the “i-Company”. It is currently developing a recruitment business and an ALT placement business, connecting domestic and overseas human resources with Japanese companies and educational institutions.

The environment surrounding organizations and individuals continues to change very fast, with now apparent and even more complex social issues regarding organizations and individuals, like how to “encourage the human capital management”, “improve the labor productivity” and “provide a high-quality education”. We, seriously aiming at realizing “a more meaningful society”, want to take on the challenge of solving the major problems in this country that is facing many issues ahead of the others, to be still delivering our value to the world several decades later.

Message from the President

In recent years, the labor market environment surrounding companies is changing at an accelerating pace. In addition to a faster mobilization of human resources, making it even more difficult to secure the personnel, the decrease in the active population will certainly lead to the necessity of further improving the labor productivity. In such an environment, “people” will likely be even more important in developing competitive advantages. Based on the idea that “human resources are a company’s biggest and strongest asset”, we have brought comprehensive support to create companies that employees and candidates keep choosing.

By providing a one-stop service to help with the “identification” of organizational conditions to determine the issues, the “transformation” of these issues and the “disclosure” of the results of that transformation, we are realizing a genuine organizational transformation for the client companies.

We provide highly accurate identification for transformation, rather than a simple calibration. Specifically, we have developed an index called “Engagement Score” to determine the degree of engagement, and proceed to the identification based on one of the largest databases in Japan. The Motivation Cloud, a cloud service helping to improve the Employee Engagement, has occupied the first position in the Employee Engagement Market in terms of sales per vendor and share, for six consecutive years (2017-2022 estimation).
*It has been proven that the Employee Engagement was highly correlated with elements for corporate growth, including business performance and retention of human resources.

We provide a one-stop consulting service themed on recruitment, training, systems and culture, based on our extensive knowledge, rather than just providing support only on training or recruiting.

We provide a one-stop support service through the production of various media and events based on identification and transformation, rather than just simply disclosing information, for companies to build their “corporate branding”.

Normally, a good company cannot be determined solely by its profits and assets as shown in its PL and BS. We believe that from now on, while the labor market environment is changing rapidly, the “Employee Engagement”, which represents the state of human resources and organizations, will be the indicator to decide of a good company being chosen by individuals. As a company driving the national strategy, we intend to exert an influence that will “redefine a “Good Company”” and result in achieving dramatic growth.