Motivation Engineering Institute

Message from the Director

We want to contribute to solving social issues by creating original management techniques, products and services based on the theme of motivation.

Takashi Oshima

Director, Motivation Engineering Institute

モチベーションエンジニアリング研究所 所長
大島 崇 (おおしま たかし)

The Motivation Engineering Institute is an organization that steadily evolves Motivation Engineering – the Link and Motivation Group’s proprietary technology that fuses academic theory from fields such as social systems theory, psychology and behavioral economics with practical management consulting knowledge – to develop management technologies as well as products and services.

We insist on effectiveness over impractical theories, and reproducibility over intuition, grit and experience. We act from the standpoint of “practitioners” who deal with our own organization’s management and the problems at client sites every day.

Based on the view of humans as emotional beings with limits to their rationality, and the view of an organization as a cooperative system that is not reducible to its constituent elements, we want to spread messages that have the ability to shake up conventional notions and produce waves of change throughout the world.

What We Do

Survey Research

Using our extensive database, we publicize our various research findings. For example, the level of engagement between companies and employees is connected to the company’s future profits. From our organization surveys, we are able to calculate an indicator we call the “Engagement Score (ES),” and have found a clear positive correlation between the ES and the growth rate of profits.

  • 企業利益成長率

Details of Survey Research Data

  • Growth rate: Calculated the rate of profit growth in consecutive years
  • Survey subjects: Companies surveyed from 2010 to 2012 for which Tokyo Shoko Research, Ltd. has sales and profit data
  • Number of companies surveyed: 158

Product Development

We provide support for the development of new products and services. Our focus is on the development of unique solutions based on Motivation Engineering, the Group’s core technology. We apply new products and services inside the Group first to test their effectiveness, and only those that are confirmed to be both effective and reproducible are provided to customers.

  • 商品開発01
  • 商品開発02

Spreading Awareness of Motivation Manager Qualification

Established by Link and Motivation and Sanko Gakuen, the Motivation Management Association operates an accreditation program that objectively recognizes the ability to manage motivation. Thousands of people have received this qualification that certifies their ability to manage both their own motivation and that of others.

  • モチベーションマネージャー資格の普及
Qualification Issued

Basic

Advanced

Professional

Main target segments
  • • Businesspersons
  • • Job-seeking university students
  • • Organization managers
  • • Project managers
  • • Executives
  • • Consultants
Content
  • • Learn theory and practical skills related to motivation in general, with an emphasis on managing one’s own motivation
  • • Focus on theory
  • • Learn theory and practical skills, with an emphasis on managing the motivation of others
  • • Focus on practical skills
  • • Learn theory and practical skills, with an emphasis on Motivation Management of organizations
Qualification Issued

Basic

Main target segments
  • • Businesspersons
  • • Job-seeking university students
Content
  • • Learn theory and practical skills related to motivation in general, with an emphasis on managing one’s own motivation
  • • Focus on theory
Qualification Issued

Advanced

Main target segments
  • • Organization managers
  • • Project managers
Content
  • • Learn theory and practical skills, with an emphasis on managing the motivation of others
  • • Focus on practical skills
Qualification Issued

Professional

Main target segments
  • • Executives
  • • Consultants
Content
  • • Learn theory and practical skills, with an emphasis on Motivation Management of organizations