Motivation Engineering

Motivation Engineering

Our core technology is Motivation Engineering. We have created a technology with high effectiveness and reproducibility in improving engagement between organizations and individuals.

Motivation Engineering

The Ideas behind Motivation Engineering

Motivation Engineering, the core technology supporting our activities, is a proprietary technology created by integrating academic findings from various fields, including business administration, social systems theory, behavioral economics and psychology.

The Ideas behind Motivation Engineering

Humans are emotional beings with limits to their rationality

Humans

Humans are emotional beings with limits to their rationality.

Reference: Daniel Kahneman, pioneer of behavioral economics
People make judgments based on emotion, not calculation.

Characteristics of emotional beings
Emotional beings with limits to their rationality need emotional rewards in addition to financial rewards.

Humans

Humans are emotional beings with limits to their rationality.

Reference: Daniel Kahneman, pioneer of behavioral economics
People make judgments based on emotion, not calculation.

Characteristics of emotional beings
Emotional beings with limits to their rationality need emotional rewards in addition to financial rewards.

Humans are emotional beings with limits to their rationality

An organization

An organization is a cooperative system that is not reducible to its constituent elements.

Characteristics of a cooperative system
An organization is a living entity that adapts to its environment, and its lifeblood is communication. Therefore, problems in an organization arise not from people but from the spaces between them.

An organization is a cooperative system that is not reducible to its constituent elements. る

Diversification of Work Motivation

Shift to an Intangible Economy/Shorter Cycles

Mobility of Human Resources

Changes in Society

Following the postwar recovery and high-growth period, the Japanese economy is now in a period of major change. The country is economically prosperous and people are motived to work in increasingly diverse ways.

With the rise of the intangible economy and shorter cycles, the relationship between companies and individuals has changed from a mutually binding relationship to a mutually selective relationship.

Changes in Society

Following the postwar recovery and high-growth period, the Japanese economy is now in a period of major change. The country is economically prosperous and people are motived to work in increasingly diverse ways.

With the rise of the intangible economy and shorter cycles, the relationship between companies and individuals has changed from a mutually binding relationship to a mutually selective relationship.

Diversification of Work Motivation

Shift to an Intangible Economy/Shorter Cycles

Mobility of Human Resources

What will it take for companies and individuals to survive?

Companies will need to grow into “Motivation Companies” that are chosen by individuals. Individuals will need to become “i-Companies” that are chosen by companies.

Companies

  • Must manage different types of work motivation
  • Source of competitive advantage shifting from business strategy to personnel strategy
  • Must become a company that will be chosen by top-notch individuals

Be a “Motivation Company” that can adapt to the labor market in addition to the product market.

Individuals

  • Important to clarify the source of their own motivation
  • Need to master intangible skills such as creativity and hospitality
  • Must become individuals who will be chosen by growing companies

Be an “i-Company” that plans one’s own career independently and autonomously.

Business Areas of Link and Motivation Group

Business Areas of Link and Motivation Group

Applying our core technology of Motivation Engineering, we contribute to the vitality of society by creating and then matching “Motivation Companies” and “i-Companies.”

Business Areas of Link and Motivation Group

Applying our core technology of Motivation Engineering, we contribute to the vitality of society by creating and then matching “Motivation Companies” and “i-Companies.”