Yoshihisa OzasaChairman and Representative Director
Hideki SakashitaPresident and Representative Director
Chairman and Representative Director
Link and Motivation Inc.
Our company was established in April 2000 as the world’s first motivation-focused management consulting firm. Motivation Engineering, our core technology, incorporates academic findings from psychology, behavioral economics, social systems theory and other fields. Reproducibility and effectiveness are our strong points, and we have supported many corporate transformations since the company was established.
Our consulting services are the only one of their kind in that they shed light on motivation, rather than strategy, information technology or capital, as the focal point for supporting corporate clients.
The message we have been promoting to companies is as follows.
We refer to companies that do this as “Motivation Companies.” We help them to build and strengthen their relationships with their stakeholders (employees, prospective employees, customers and shareholders) in the labor, product and capital markets. Currently, our Organizational Development Division operates a Consulting & Outsourcing business and an Event & Media business, led by our core company, Link and Motivation.
On the tenth anniversary of our establishment, we expanded Motivation Engineering to the B-to-C market, and have since helped individuals to build rewarding lives and careers.
In this area, our message is as follows.
The relationship between companies and individuals is shifting from a mutually binding relationship to a mutually selective relationship. And with advances in IT, individuals are playing a leading role in creating value. These circumstances require that individuals develop their own careers independently and autonomously. Our Individual Development Division, through the operation of a Career School business and a Cram School Businesses, provides a wide range of expertise and programs to support prosperous “i-Companies” for people of all ages, from children to seniors.
We also have the Matching Division, which links “Motivation Companies” with “i-Companies.” Currently, this division operates the Assistant Language Teacher (ALT) Placement business and the Personnel Placement & Temp Staff business, and connects Japanese and international human resources with companies and educational institutions in Japan.
By further developing the Organizational Development Division, the Individual Development Division and the Matching Division, we will continue to contribute to the vitality of society.
President and Representative Director
Link and Motivation Inc.
The relationship between companies and individuals in Japan was a mutually binding one from the postwar period of high economic growth through the bubble economy period that ended in the early 1990s.
Many companies had established lifetime employment and a seniority-based wage system. Individual employees were loyal to their companies, secure in the knowledge that if they worked diligently, the company would take care of them until they reached retirement age.
However, this mutually binding relationship between companies and individuals has ended, and is being replaced by a mutually selective relationship. Companies are abandoning lifetime employment and seniority-based pay, while individuals are again becoming aware of their own market value and thinking about their career development.
In this era, to get top-notch individuals to continue to produce results with a high level of motivation, companies must continuously tell employees about the direction in which the company is moving, and the significance of working there.
At Link and Motivation, we offer solutions in the fields of Motivation Management, which is focused on the relationship between companies and employees, and Entry Management, which is focused on managing the relationship between companies and prospective employees.
In Motivation Management, we provide solutions to realize high work motivation among employees and maximize organizational performance.
Employees compare the company’s vision against their own vision and values, and if they find some shared understanding, work motivation is created. We provide consulting to link the company’s aspirations with the visions of individuals, and provide practical and effective solutions such as edutainment programs (experience-based training).
In Entry Management, we provide solutions for diagnosis and for change and implementation to help companies enhance their employment brand and achieve the best match between company and individual in recruiting situations such as hiring of new graduates and those in mid-career.
With our proven techniques for realizing “Motivation Companies” that make employee motivation a growth engine, we provide one-stop support for real organizational change to our corporate clients.